Stay on course.
You didn't start a business to spend your days buried in the wrong work. I help passionate small business owners figure out what's holding them back and what to do about it.
Let's Talk →What I Do
Diagnostic
Before anything else, we figure out what's actually broken. Where you're losing time, leaking revenue, or creating work for yourself that doesn't need to exist. No assumptions — just listening and asking the right questions.
Strategy
You get a clear picture of what to fix, in what order, and why. Not a vague roadmap — a specific plan you can act on, whether I help you execute it or you take it from there.
Implementation
Where it makes sense, I roll up my sleeves. AI-assisted workflows, automation tools, and practical systems built to your operation — not a generic template dropped into your business.
About
Matt Teachey
Principal
I've spent over a decade doing work at the intersection of people, process, and problems worth solving. In product development and strategy, across small firms and large enterprises, all here in Richmond.
Richmond has been home since 1998. I've got two kids and a genuine love for this city. When I work with a local business owner, I'm not just looking for a transaction. I'm someone who lives here, knows this place, and is invested in seeing it and its people do well.
I started Fairway Strategy because I kept seeing the same two things. Business owners who started with a passion but spend most of their time buried in the logistics of running a business. And a wave of AI tools that everyone knows they should be doing something with but nobody has time to figure out. I can help with both.
Let's Talk
Tell me what's on your plate. I'll tell you honestly whether I can help.